Manual of Practice : Contingent Valuation Survey for Integrated Coastal Management (ICM) Applications

This manual of practice briefly outlines a methodology employed to determine the economic value that residents of the Batangas Bay Region, Philippines, place on local marine and coastal resources, as well as their willingness to pay to preserve or enhance those resources. The Contingent Valuation Method involves three major steps: (1) design of the survey questionnaire; (2) survey administration; and (3) data analysis. Each of these is described herein, with direct reference to the Batangas Bay Region experience. The manual will serve as a base for the development and implementation of future economic valuation activities at ICM sites in the region. Over time, and through experience, the methodology and the analysis of information may become more sophisticated and comprehensive. However, as a starting point, the identified steps are viewed as practical and valuable, in providing decision-makers and other stakeholders with an indication of the preferences of the local constituency.